Skip to Main Content

Program Director, Advancement Communications

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.  To apply for the position, please click the Apply for this Job link/button.

If you would like to bookmark this position for later review, click on the Bookmark link. To email this position to a friend, click on the Email to a Friend link.  If you would like to print a copy of this position for your records, click on the Print Preview link.

Please see Special Instructions for more details.

Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check.

Posting Details

Posting Details

Position Title Program Director, Advancement Communications
Job Category Administrator
Office/Department Advancement
If Temporary or Visiting, Estimated End Date:
Position Summary and Duties

Lead strategic planning and day-to-day communications execution for Loyola’s Advancement Division, with primary focus on Annual Giving and Alumni Relations departments. This position is responsible for planning, analyzing, and implementing a cohesive vision for messaging, branding, communication, and marketing that will be shared by the Alumni Relations and Annual Giving departments and enable these areas to meet its fund-raising, engagement, and participation goals and to instill pride in Loyola. Key elements include print, email, web, Online Community and social media. The position also is responsible for vendor relationships, tracking reports (online, print, social media, etc.) and market research, including development of surveys and reporting on feedback received.

Responsible for planning, analyzing, and implementing a cohesive vision for Advancement’s messaging, branding, and communication. Focus on marketing a messaging of consistency across all platforms of Annual Giving & Alumni Relations communications. Collaborate with various departments to help develop, create content, and execute integrated annual communications plans around milestone events (Bull Roast, Reunions, Homecoming, etc) and solicitations. Will also be called upon to serve the communication needs of the Advancement Division including campaign needs, gift proposals, and etc.

Provide leadership, strategy, and execution for implementing Loyola’s restricted and unrestricted annual fundraising campaign through all communications and branding efforts including: print, email, web, Online Community and social media. Metrics for success include reaching fund-raising, engagement, and participation goals. This may include developing a strategy for Reunion Giving and an annual one day of giving campaign, #GreyhoundsGive. Develop dollar and donor goals for the one day of giving challenge. Manage volunteer ambassador recruitment and provide tools for outreach. Collaborate with Marketing and Communication for marketing and promotional materials for annual one day of giving campaign. Coordinate multi channel solicitations and promotions, with a special emphasis on social media platforms. Collaborate with Advancement Services and Donor Relations to create specific acknowledgment plans and campaign tracking procedures.

Responsible for creating content, working to develop innovative and engaging communications to alumni and parents. This is including but not limited to alumni newsletters, annual solicitation (mail, email), major gift proposals, concepting multichannel marketing pieces, and updating the Advancement and Alumni Web Sites.

Provide strategic guidance in optimizing use and consistency of constituent engagement management service (iModules) to increase alumni engagement and on-line giving participation. Work with divisional and institutional partners to ensure effective data integration among systems; develop metrics, with reporting plan, for communications initiatives

Responsible for tracking reports (online, print, social media, etc.), market research, and analyzing data to inform decisions and adjust marketing strategies. This may also include development of surveys and reporting on feedback received.

Performs all other duties and responsibilities as assigned or directed by the supervisor. This may include attendance of and participation in required training for role.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Management or related field.

Five years experience is required, preferably as a member of an Advancement or Advancement Communications team.

Excellent interpersonal skills and a collaborative approach.

Excellent writing and oral communication skills and an understanding of brand and style guidelines.

Experience with and understanding of iModules or a similar online constituent engagement management tool such as Sales Force or Blackbaud.

Proficient with MS Office products and database management.

Understanding of digital marketing, including content management systems, email management, social media, and web analytics.

Detail-oriented, self-motivated, highly organized and able to multi-task and work in a team environment under tight deadlines.

Ability to communicate and collaborate with all levels at the University.

Strong analytical, judgment and decision making skills.

A background in higher education and/or alumni relations is preferred.

Must be able to support the University’s goals for institutional diversity, as well as the goals and values of a Catholic, Jesuit education.

Ability to travel and work some evening and weekends at times.

Preferred Qualifications

Master’s degree in Marketing, Communications, Management or related field.

Job Posting Date 08/25/2017
Priority Application Deadline Date
Job Close Date
Anticipated Start Date
University Description

Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola’s beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 28 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.

Diversity Statement

Loyola University Maryland strongly values the benefits that diversity brings to the workplace. In accord with its Ignatian values, the University is committed to creating and promoting a community that recognizes the inherent value and dignity of each person. Loyola University Maryland does not discriminate on the basis of race, sex, color, national or ethnic origin, age, religion, disability, marital status, sexual orientation, gender identity, genetic information, military status, or any other legally protected classification. The University recruits, hires, and promotes in accord with this policy and its Core Values.

Special Instructions to Applicants

Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check.

Quicklink for Posting

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
  3. List of References
Optional Documents
  1. Writing Samples
  2. Media Sample
  3. Letters Of Recommendation

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).